Tootonic - Original Digital Retailing

There are 2 arms to our business. So, depending on who you are, here’s how we can work together.

Online Retailing

Firstly, our core business is building online retail environments. We spot opportunities, plan an idea, research the market and crack on with building a digital store. Of course, we need something to sell and that’s perhaps where you come in. If you’re a manufacturer, distributor, licensee or wholesaler of a product that you feel would fit in well with one of our current stores then please get in touch.

If you have a product that perhaps doesn’t naturally belong in one of our stores, but you’re fairly confident would sell well online then don’t hesitate to pick up the phone or drop us an email. We’re always on the look out for opportunities for new web-store projects in the future. We pride ourselves in our ability present any product to fulfil it’s maximum potential in the online retail arena.

Digital Marketing Services and Consultancy

As you’ll see from some of our previous clients, we also offer a consultancy service to businesses that are looking to make more of the online environment to grow their business. Perhaps you’re a traditional retailer looking to take your products and services to wider markets, new customers, and new geographical areas. Even if you’re just looking to build awareness of your business through an effective ‘info brochure’ website, we can help.

In essence, all our services are geared towards one goal – standing out from the crowd in the online world by getting noticed in the key search engines such as Google, Yahoo and MSN. Over 90% of web pages are found that way so they’re essential to your business.  From there, we can ensure that your visitors hang around and quickly find what they are looking for easily. We’ll make sure that they get what they need to take the action you want them to. And then hopefully we would have led them by the hand towards sending you an email, submitting some information, buying a product, or referring you to others.

If you need more detail, these are the services that we offer to achieve the objectives we’ll set together:

• Strategic Planning – Analysing your competition and customer search behaviour is key to planning your online presence. We’ll get to understand your business, and work with you to identify the types of potential customer you need for business growth. From there. we’ll know how to structure your site and position the content that sits there.

• Website Design and Development – Once we’ve planned the architecture and know how our content needs to be positioned for the keywords that we’re targeting, we’ll get going on the site development. There are many ways to build and maintain a dynamic website. We’ll discuss what’s best for your business in terms of ongoing management, and also what will ensure it gets the stand out it requires.

• Search Engine Optimisation – SEO isn’t something that should be an afterthought. It’s like the wiring and plumbing of a new house. You plan it and build it in at the same time as the foundations, bricks and mortar. We can of course advice and execute SEO amends to existing sites,  but where possible, it makes up the core of the web strategy from the outset. Search Engine optimisation is essential. Otherwise, you will just have an online brochure floating in the doldrums of the web and only stumbled upon by a few.

• Pay-Per-Click Media Management – Getting your site to stand out in organic searches is the most cost efficient and effective way to grow your business online. However, there are shortcuts. And we often recommend what’s called PPC marketing. These are paid for advertising positions on search engines and other websites in the advertising networks. You don’t pay for space, you pay for clicks, but the price of clicks varies depending on the competition in your market. It can be a quick way of generating qualified traffic to your site’s pages but without the right know-how, you could be flushing money away.

• Online Display Advertising and Media Planning – Like PPC, display advertising is paid for placements on sites and search engines. Whereas PPC is click based though, online display ads can often be paid for in other ways. Identifying the right sites and creating display advertising to stand out on the page and encourage click throughs is the key to success. Sometimes you could be paying for impressions (how many times someone sees the ad) so you have to make sure it has impact.

• Affiliate Management – Affiliate marketing is basically getting other site owners (affiliates) to sell you and your products (the merchant). It can be a complex process to manage but with the right agency that have good working relationships with all the major affiliate networks, it can be a very effective and cost efficient marketing activity to get involved in. The key is to identify the right affiliates, incentivise and motivate them well to give your brands the extra push throughout their operations. We can ensure that this happens.

• Social Media Marketing and Online PR – Social media is the big buzzword these days. Long gone are the days of broadcast media messaging as your best medium. Consumers and customers now generate their own messages online, discussing brands and businesses amongst themselves and influencing others who are on the look out for information. We understand where these conversations are going on, what’s being talked about and how you can influence that conversation to benefit your business. Tootonic has the tools and skills to leverage this potential.

• SEO copywriting – To save on time and therefore expense, you might want to write your own content to the guidelines we provide for you. It’s important that you follow the guidelines to ensure a good chance of getting your site up there in the search rankings. You might be a great writer, a master of words; but without knowledge of SEO it won’t make much difference to search engines. We can offer content creation and editing services to make sure that all the content is optimised for the big search engines to crawl and rank your website well.

• Branding and Design – You might be setting up a new company or developing a new product or service that currently doesn’t have a brand image or identity. We’re experienced in creating and developing brands through visual imagery such as logos, promotional materials and of course the website. In order to get the image just right we have a number of workshopping tools at our disposal to plan the personality and attitude of the brand that should be reflected in the design of the logo and promotions.